Spotify CMO Seth Farbman to leave the company amid marketing realignment

Spotify CMO Seth Farbman to depart.

Spotify has announced that chief marketing officer Seth Farbman will leave the business at the end of this month in a Securities and Exchange Commission (SEC) filing.

Farbman, who joined the business from Gap in 2014, is leaving the business to “pursue other opportunities”, leaving by the end of the month, staying to “assist in the transition of his responsibilities until his departure”.

It is not yet known if Farbman will be directly replaced but he said in a statement that the team will continue in his place; “I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture and innovation. By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing - we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”

Farbman joined the business at a time when its brand needed to evolve and mature, with messaging that stood for more than simply an anti-piracy solution. He led the charge for its data-informed creative strategy that has won the brand respect from its peers.

Daniel Ek, founder and chief executive officer of Spotify, said: “We want to thank Seth for his creativity, dedication and hard work over the past three and a half years. He’s played a pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future.”

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