The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Advertising Campaign Social Media

Social marketplace Depop launches first global campaign with DesignStudio

Author

By Michael Feeley | Founder and chief exec

September 14, 2018 | 2 min read

Depop, a social marketplace where over 10m people buy, sell and discover unique items has collaborated with DesignStudio to launch its first-ever global advertising campaign.

Showcasing the creative – and 'proudly individual' – minds of Depop’s entrepreneurial community, Depop's ads feature intriguing user bios, taken from real Depop profiles and given centrestage. The campaign highlights a wide range of existing sellers, from model Jazzelle Zanaughtti of uglyworldwide, to Jovel, a 19-year old transgender male known for pushing fashion boundaries.

The digital and social campaign will see a further 20 bios highlighted and will launch simultaneously across major cities worldwide, as well as key universities across the USA. Print ads will also appear in cultural magazines.

Maria Raga, chief executive officer of Depop, said: “The entire purpose of this campaign is to highlight our community - the different styles, different subcultures and vast creative expressions across our platform. Introducing our sellers in a new light was the inspiration and driving force of this campaign.”

Headquartered in London, Depop also has offices in Milan, New York, and Los Angeles. The Depop app has been downloaded over 10 million times and has more than 2.7M monthly active users (80% of users are aged below 25 years old). Last year, Depop sold $230 million worth of clothing and are currently on track to double that figure in 2018.

DesignStudio is a global brand experience and design agency based in London and San Francisco. Recent rebrands by the agency include Airbnb, The Premier League, Deliveroo and a previous collaboration with Depop.

Advertising Campaign Social Media

Content created with:

DesignStudio

DesignStudio is a creatively led branding agency that works with local and global clients, through its London and San Francisco based offices. Focusing on brand creation, expression and management the studio has been delivering projects over the last 5 years to some of the world’s largest brands.

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +