Mike Colling, the founder and chief executive of independent media agency MC&C, has stepped down. He has been replaced by managing director Robin Trust, who’s been with the agency since 2013.
Colling founded MC&C in 2001. He will remain within the business in a non-management role, working with the agency’s roster of clients.
“The industry has changed almost beyond all recognition since I set up MC&C,” he said of his departure.
“I am delighted to be handing the reins over to Robin who has grown to become an exceptional leader over the last five years. He has a depth of craft skills, and is well liked and respected by both clients and his team. This is a combination that is rarely found, and I look forward to continuing to work with him as he takes the agency forward.”
Trust joined MC&C in 2013 as business director and became managing director in 2017.
On taking on the role of chief executive officer, he said: “I am incredibly excited about the next chapter of the agency’s story and look forward to continuing to work closely with our remarkable roster of clients in pursuit of their own short and long-term growth.”
The MC&C board has also named a new chairman in Catherine Wall, who will join to work with the new senior management to further its growth.
Last year, MC&C, received £6.6m in private equity investment from Key Capital Partners to help it launch a performance media division.