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Marketing Paris Jordan Brand

Jordan Brand dunks in first football club deal with Uefa's Paris Saint-Germain

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By Bennett Bennett | Staff writer

September 14, 2018 | 3 min read

Jordan Brand has inked a partnership with Uefa Champions League team Paris Saint-Germain that marks the first time the Jumpman logo will be affiliated with a European football club.

PSG x Jordan

Jordan opens its first EU deal with French Uefa team Paris Saint-Germain / Paris Saint-Germain

Aside from making its debut this Champions League season on PSG’s home and away kits, the two have launched an exclusive collection of over 90 performance, training, and lifestyle products. Nike has retained the role as the club’s long-term kit manufacturer.

To commemorate the partnership, over 100 exclusive boxes have been sent to some of PSG’s most notable supporters, including Paris SG French internationals Kylian Mbappe and Marie-Antoinette Katoto, Brazilian and Chinese international players Dani Alves and ang Shuang, as well as stylist Aleali May, dancers Les Twins and rappers Fabolous and Wale.

Nasser Al-Khelaifi, Chairman & CEO at Paris Saint-Germain said: “The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise”.

Michael Jordan added: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally.”

This announcement came on the heels of another notable Jordan Brand first: in July, the Nike imprint partnered with Anna Wintour and Vogue on a limited-edition collection of women’s-only sneakers.

Marketing Paris Jordan Brand

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