Motorbike insurance broker Carole Nash has extended its relationship with Manchester-based digital marketing agency Run2. Carole Nash first appointed Run2 in February 2017 to help increase quotes and improve its organic search results. Over the last 18 months, Run2 has implemented a comprehensive digital marketing strategy focused on increasing conversions, improving user experience and boosting social engagement.
In addition, a new website has refreshed the brand: organic traffic has increased by 80% through content and technical SEO efforts, and site conversion rate has increased by 10% due to a redesign focusing on UX.
Carole Nash has briefed Run2 to create an ROI dashboard for all channels, coupled with work on a new quote engine, which will enable both teams to monitor and evaluate progress more accurately.
Rebecca Donohue, head of marketing at Carole Nash Insurance, said: “The successful design and implementation of a new website in late 2017 has put us in good stead to deliver further digital improvements moving forward. Even though agency based, the Run2 team are fully entwined within our business and are part of our marketing team.”
Christian McGinty, managing director at Run2, said: "We're extremely proud of the work that the agency has delivered over the last 18 months and the results we've been able to achieve. With work on the brand-new quote engine already underway, it's a really exciting time for both Run2 and Carole Nash."