Advertising Ladbrokes News

Bullish Ladbrokes boss dismisses fear of advertising clampdown

Author

By John Glenday | Reporter

September 14, 2018 | 3 min read

The head of High Street bookmakers Ladbrokes has dismissed fears surrounding the imposition of tough new rules governing the broadcast of TV gambling adverts, in the belief that online-only rivals will be disproportionately affected by the curbs.

Ladbrokes

Bullish Ladbrokes boss dismisses fear of advertising clampdown

Riding high on the back of £160m in cost savings following a £4bn mega-merger between Ladbrokes Coral and GVC, £30m higher than first thought, the betting giant believes it is well placed to ride out any regulatory storms.

Adopting a glass half full stance Kenny Alexander, chief executive of Ladbrokes Coral owner GVC, stated: “If there were any clampdowns on advertising and TV, I don’t think it would impact our business as some of our competitors.

“You’ve got to remember that we have a big retail estate, so we have a huge amount of brand presence… we are not just a pure online operator. Online operators would be a lot more affected… It is not something I am particularly concerned about if it came into place.”

Regulators are under increasing pressure to act following the World Cup, after research by The Guardian found British viewers were exposed to around 90 minutes of betting adverts throughout the tournament.

Advertising Ladbrokes News

Content created with:

Ladbrokes

Ladbrokes Coral Group plc is a British-based betting and gambling company. It is based in London. It previously owned the Hilton hotel brand outside the United States, and was known as Hilton Group plc from 1999 to 2006

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +