Network Rail has retained JCDecaux to its £280m advertising contract over a five-year period and has been challenged with improving the digital transport environment at stations.
The UK’s largest outdoor company will take control of Network Rail-managed stations as it aims to become the first digital-only environment in the world with the introduction of digital screens.
The UK-wide appointment will take effect from December and will include Birmingham New Street, Glasgow Central, London Liverpool Street, London Victoria, London Waterloo and Manchester Piccadilly stations.
David Biggs, managing director at Network Rail Property, said: “900 million journeys start, pass through and end in Network Rail managed stations every year, making these environments hugely attractive places for brands to execute advertising campaigns.
“By working with partners to enhance stations’ advertising and commercial assets, Network Rail aims to create world-class environments that surprise and delight our customers, while generating vital funds to reinvest back into the railway and reduce the burden on the taxpayer. We’ve been extremely pleased with the positive response that we have had from passengers to the innovative advertising experiences that we’ve delivered with JCDecaux in recent years and we are excited that the extension of our partnership will help us deliver even more of these campaigns,” he added.