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Vice Media guarantees brand safety with new video platform launch

Vice Media to launch Vice Video Everywhere platform for brands

Vice Media has announced the launch of a video advertising product as it aims to help brands reach young audiences while guaranteeing that the Vice Video Everywhere platform will be brand safe.

Announced today at Dmexco by Dominique Delport, chief revenue officer and president international, Vice Media, the platform will guarantee that brand advertising will only feature against its self-produced content while offering ‘a 100% viewable approach,’ as well as measurement insights.

A number of digital platforms will also participate in the offering, including; YouTube, Facebook, Snapchat and Apple News as well as third party sites through the company’s partner syndication player.

“The digital media landscape is continually evolving – and brands, more than ever, are looking for a brand-safe environment and one where their video content delivers 100% viewability. There is no media publisher better placed to reach a young audience at scale who are hungry for credible content. Now brands can look to continue and enter into partnerships with us where they can be assured their content is being experienced in full. This cinematic viewing experience is going to run around premium Vice content across all digital and mobile platforms,” commented Delport.

Vice Video Everywhere is the first new product to be released under Vice+, which aims to develop solutions to help brands engage with audiences through its media brands and channels.

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