Forza Horizon 4 ad twists the serious nature documentary voice over

David Attenborough set the bar for how nature documentary voice overs should sound – terribly British, hushed and reverent. 215 McCann, in the latest spot for the Forza Horizon 4 video game, turns that concept on its head, putting cars in place of herds of wildebeests.

215 McCann created ‘4 Changes Everything’ for the latest campaign from the Forza Horizon franchise – the name gives a nod to the four seasons that unite all drivers inside the game’s new location in Great Britain.

To highlight the game’s realistic beauty and the freedom of an open-world racer, the spot is set in a recording studio, at a voiceover recording session of what initially seems like an iconic British nature documentary.

Legendary voice actor Maurice LaMarche, dressed smartly in a sweater vest and suit jacket, narrates the film as a straight documentary. As he speaks, he’s thrown off by a car screeching through a field of wildflowers. Nonetheless, he persists, until again, he sees a hovercraft racing a car and wonders why.

Actor Joel Kelley Dauten plays his deadpan studio director counterpart, who urges him to keep going and occasionally has to explain the action as LaMarche takes the viewer through the four seasons of high-revving gameplay. He builds the tension of the ‘hunt’ the drivers are in, then must comically mew like a kitten, before building to a crescendo.

The stunning graphics and high-powered action take the story to new heights as the drivers race wherever they wish across the sprawling pastures of rural Great Britain. The host of video assets are optimized by online channel and the campaign is rounded out with digital display and custom media.

Forza Horizon 4 is the fourth title in the open-world racing game franchise developed by Turn 10 and Playground Games for Xbox One and Windows 10 PC. It showcases game-changing features, such as Dynamic Seasons that change every week and an open-ended progression system.

The campaign will run in the US, UK, Mexico, Germany, Australia, and France on paid online media. The game will be available on Xbox One and Windows 10 PC beginning October 2.

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