Chevrolet has launched a mobile app that influences drivers to resist driving distracted at the wheel.
Titled ‘Call Me Out,’ the exclusive Android app allows users to invite friends and family to record positive messages to help drivers keep their hands off their phones and on the wheel.
The app addresses data pulled by Research Now, that revealed 84% of people admit that driving while distracted by a phone is dangerous behavior, but 90% admit to doing it anyway. That number dispels much notion that awareness campaigns created for the public have little effect on changing opinions.
Chevrolet worked with agency partner Commonwealth/McCann to develop the experience, as well as to launch a dedicated landing page and ‘Distracted Driving School’ stunt to illustrate the dangers of driving distracted. The app has been part of a larger campaign by the automaker that has included influencer-led content featuring stories and demos, profile pic frames for Facebook and Instagram, radio spots on Spotify featuring true stories of distracted driving, wild postings around college cities and other areas with a high population of young drivers, parking garage takeovers and much more.
Alan Batey, president of GM North America and head of Global Chevrolet, said: “As the father of two daughters, I am keenly aware of all the perils that my children face out in the world on a daily basis, and that is why it is so important for GM and Chevrolet to offer technologies that help all of us become safer drivers.
“With Call Me Out we are extending our commitment beyond the technologies integrated into GM and Chevy vehicles and are making the app available for Android phone users who drive other vehicle makes and models in an effort to help people change their driving behavior and make our roads safer.”
Call Me Out has been made available for download for free from the Google Play store.