Business on the Move: Danone, Coors, Sony, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Danone Early Life & Nutrition has launched a review for its Cow & Gate and Aptamil brands in the UK
Global wins
The PGA Tour has selected digital agency Fluid to redesign the golf brand's online store. The agency has been tasked with creating a new digital experience for online shoppers as well as an evolved look and feel for the brand.
EMEA wins
Molson Coors has appointed Havas as its creative agency in the UK. The brand is consolidating advertising for its major brands into the French firm, with Havas directed to manage advertising, PR, customer marketing, sponsorship and activation duties across Coors Light, Staropramen, Blue Moon and Pravha. Havas already handles advertising for Carling, Sharp's and Rekorderlig.
Made.com has awarded its media and planning account to The7stars. The home design brand moved appointed The7stars based on its "competency, strategic capabilities and fresh thinking." The business was previously held by All Response Media.
Furniture brand Leekes has awarded media agency TMWI its UK media planning and buying account. The brief was previously held by Mediacom Manchester. The strategic handover was handled by 23 Media Audits.
Euramax Direct, a UPVC window and door provider, has selected Fantastic Media as its digital marketing agency. The agency is set to deliver a comprehensive PPC campaign for the brand.
South Africa-based Skynamo has hired Wildfire to handle is PR in the UK. The sales management software company recently opened an office in the country.
Hospitality tech firm Flyt has chosen Aubergine to handle its PR contract. The Leeds-based agency won the business following a nine-way competitive pitch.
Apac wins
Australian Unity has appointed Y&R Melbourne as its creative agency-of-record. The brief includes strategic, creative and content across the mutual's master brand.
Sony Sab has awarded its creative business to Contract Advertising. The account, awarded following a competitive pitch, will be handled out of Contract's Mumbai office.
Reviews
Danone Early Life & Nutrition has kicked off a review for its Cow & Gate and Aptamil brands in the UK. The company is looking for best-in-class digital agencies to support the brands. The process is being run through Creativebrief.
Launches
Capgemini has launched a new global innovation business called Capgemini Invent. The new line will pull in 6,000 Capgemini staff worldwide and sit across 30 locations.
The brand partnership and sampling division of multi-service marketing agency Edit has rebranded as Relish. The agency will now sit inside the St Ives Group as a standalone agency.
Scottish marketing agency Volpa has opened a new office in Dundee. The move will bring Volpa closer to its clients in Tayside, including the Carling Property Group and Dundee Heritage Trust.
PR agency Grayling has opened a Glasgow office, its ninth location in the UK. The firm's clients in Scotland include M&S, BT, Calor and the Carnegie Trust.
Sublime Skinz has relaunched as Sublime. The rebrand, including the new name, brand, tagline ('Creativity at scale') and website has been launched to commit the company to the premium advertising solutions market.
Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to sam.bradley@thedrum.com.