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The BD100: top 100 most influential business developers in UK digital revealed


By Dani Gibson, Senior Writer

September 10, 2018 | 3 min read

The BD100 have sifted through all the nominees for their list of the top 100 business developers and we can now announce who has made the cut.

BD100 list

The BD100: top 100 most influential business developers in UK digital revealed

Business developers are the beating heart of creative agencies. The BD100 was established in 2017 by Richard McHardy and Jody Osman to shine a light on this role across the UK agency sector and to encourage a better understanding of the craft.

Those that make the top 100 will feature in The BD100 annual directory and will also be recognised at an event, immediately following The Drum’s Pitch Perfect on Thursday 13 September, providing an opportunity to network and celebrate the business development sector and the talent within it.

Co-founder of The BD100, Richard McHardy said: "The role of the creative agency business developer has historically been underrepresented in terms of industry awards and league tables. There are 20,000 or so creative agencies in the UK - that's a lot of underrepresentation, so The BD100 was established to shine a light on the agency business development profession and the superstar people who work it.

"The annual publication of The BD100 List will allow the community to unite, it will help business development professionals with growth in their role, allow them access to a network of like-minded individuals and provide a PR boost for their agency employers. It will also provide a degree of healthy competition among people vying for a place on The List - business developers are natural born competitors. The BD100 isn't just a list, though, it's a club. And a club needs a physical environment."

McHardy continued: "When we went in search of a media partner, we were also looking for a live event partner. That live event had to be capable of attracting the attention of the agency business development community.

"Pitch Perfect is an established and successful conference. It is known for its outstanding panel discussions. It attracts hundreds of agency professionals and spends all day examining new business strategy. So The BD100 picks up where Pitch Perfect ends - it's the perfect transition and literally the perfect fit."

This list is currently unranked, however The BD100 Business Developer of the Year will be announced at the event on 13 September.

To see if you have made the list, click here.

Pitch Perfect is an event that focuses on helping agencies win new business. Check out the website for more information and to purchase tickets.

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