The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and asks what little insights they can offer the rest of us. This week's 10 Questions are answered by Cadi Jones, who has just joined Beeswax as it’s commercial director for EMEA from Clear Channel where she was innovation director.
What was your first ever job?
Babysitting, swiftly followed by waitressing. Growing up on the south coast, my favourite summer job was working at Brittany Ferries, checking people in on their way on holiday. And my first grown-up job was at the Institute of Physics Publishing at Optics.org and Optics & Laser Europe.
Which industry buzzword annoys you most?
Please, no more “Black box.” There’s no reason for the total lack of transparency across the programmatic landscape. Whether you want auditable transparency on pricing and fees, or on why you’re winning certain ad impressions - all of this is possible. We have a saying here at Beeswax: :bee:Open
Who would you most love to share a coffee with?
Do I only get to drink half the cup? If so, then no one.
In all seriousness, I’d love to have a coffee with Mark Pritchard of P&G. He has been leading the charge for a more responsible ad tech ecosystem and encouraging brands, both big and small, to gain more control over their contracts, vendor relationships, media spend and advertising success. This, in my opinion, is a thought leader and a game changer
Highlight of your career (so far?)
I’m so excited to be joining the team at Beeswax - the level of talent in the business is incredible. We’re transforming the programmatic landscape: it needs it! I have continually tried to create new highlights at every new step I take in my career and I am excited to join Beeswax to see where this takes both us and the industry at large.
What piece of tech can you not live without?
The internet. How did we live before it?
Oh, and Roombas. If you don’t already have a robot vacuum cleaner, I highly recommend them!
Who or what did you have posters of on your bedroom wall as a teenager?
I’m afraid I wasn’t allowed posters on the walls - blue tack or sellotape take the paint off!
Which city in the world makes you happiest and why?
It’s a tie between London and New York. Both are big, busy, cosmopolitan cities with a gazillion things going on every day. Coincidence that I have joined a company with offices in both cities?
What is (in your opinion) the greatest book of your life?
I’ve recently subscribed to Audibly, which means I can enjoy more books. One Hundred Years of Solitude by Gabriel Garcia Marquez is the book I go back and re-read every year. There’s so much truth about the human condition in there, I take something new away every time I read it.
What one question do you never want anyone to ask you?
"How do you sustain a business model in which users don't pay for your service?" which is a question posed to Zuckerberg from a US Senator. The power of advertising and the importance of what it facilitates have continually been knocked by those less familiar with it. Empowering brands to have more relevant and timely communications with consumers is the essence of why ad tech platforms exist and continually evolve.
Best advice you ever heard or received?
Nick Hugh of the Telegraph once told me I’d be fine in New York, with my direct and plain-speaking approach, but advised me never to ask any difficult questions before the New Yorkers have had a cup of coffee. Sound advice that has served me well both stateside and over here!
See other entries to The Drum’s regular 10 Questions With... including WPP chief executive Mark Read, Thinkbox chair Tess Alps and Omnicom CEO Jon Wren.