Digital Transformation

Nike's Labour Day sales surge by 31% post its Colin Kaepernick campaign

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By Taruka Srivastav | Reporter

September 8, 2018 | 3 min read

The controversy surrounding Nike's latest campaign featuring ex–NFL player Colin Kaepernick has powered Nike sales to to grow by 31%.

According to San Francisco–based Edison Trends, post an initial decrease in sales, Nike’s NKE, -0.12% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017.

In a statement the research company said: "Following Nike’s Monday afternoon debut of the latest iteration of their ‘Just Do It’ campaign, featuring Colin Kaepernick, fan discontent and boycott threats have grabbed headlines - and even commentary from the President. But the research confirms that, at least for now, the company is suffering no negative repercussions in sales.

Nike's Labour Day sales surge by 31% post its Colin Kaepernick campaign

Nike's Labour Day sales surge by 31% post its Colin Kaepernick campaign / Nike

"Nike’s 2018 late summer sales show much the same trend as last year’s, with order volume decreasing slightly going into late August. The similarity decreases coming out of Labor Day Weekend, however, with sales seeing a bigger bump on Monday and Tuesday than in the past."

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