Anti-dandruff shampoo brand Head & Shoulders is to associate itself with The Football Association in a two-year partnership by becoming the first official haircare partner of both the England men and women’s teams until August 2020.
Players will flaunt their flawless locks in a mixture of short and long-form content scripted to showcase the Head & Shoulders range with the Procter & Gamble-owned brand also benefiting from branding opportunities within the England squads training camp at St George’s Park.
Celine Hernandez, head of haircare brands UK & Ireland at P&G commented: “Head & Shoulders has always strived to provide confidence to both men and women who need it the most when in the spotlight.
“The two year partnership with The Football Association will bring opportunities for Head & Shoulders to engage new and existing audiences across the UK and we can’t wait to get started with both squads.”
Mark Bullingham, group commercial and marketing director at The FA added: “As a not-for-profit organisation, the support of commercial partners is vital in allowing The FA to continue to invest millions into the game.”
Head & Shoulders has previously partnered with Tough Mudder to aid participants looking to clean up after the grueling assault course.