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Got Talent producer FremantleMedia rebrands as Fremantle

Family Feud producer FremantleMedia is rebranding as Fremantle.

Global production company FremantleMedia is to rebrand as Fremantle in its first brand update since it was created by parent company RTL Group in 2001.

Fremantle, one of the largest TV producers in the world, creates media properties such as Got Talent, The X Factor and Family Feud. According to Fremantle, the new name and brand identity “embody the global creative powerhouse the group has become".

The new brand was created by brand agency Venturethree, while a new corporate website has been created by digital marketers Jellyfish. The new identity will roll out on 10 September.

Jennifer Mullin, chief executive officer of Fremantle, said: “This is such an exciting moment for me and all of us at Fremantle. Credit must go to my predecessor Cecile Frot-Coutaz and the teams from across the business who have worked tirelessly over the last year to find the right expression of what it means to be part of the Fremantle family.

“We work with the best creatives in the business, all of whom take enormous pride in their work, which in turn inspires and impacts millions of people around the world. We are all connected by these acts of creativity, all part of one global team – and this new creative signature is a bold way of putting our own unique mark on everything that we do.”

Grant Dickson, who is creative director at Venturethree, said that the rebrand aimed to create an identity that was “human, brave and confident".

“Conceived as a creative signature, the new identity sits comfortably alongside cutting-edge content, reminding us of the quality and imagination of the people behind it,” he said.

Fremantle produces some 12,000 hours of “scripted and unscripted” programming across 450 shows each year. Speaking at the Edinburgh International TV Festival in August, Fremantle’s global vice-president of branded entertainment Sam Glynne told The Drum how the company is moving beyond television and into social video.

“We really make that content work. We've not only become a producer but a media owner,” she said.

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