Creative Nike News

Believe in something: the best of the Nike Kaepernick parodies


By Katie Deighton | Senior Reporter

September 7, 2018 | 16 min read

Nike’s megawatt campaign starring American footballer and ‘take the knee’ activist Colin Kaepernick has divided US opinion. But, like any cultural milestone in the Twitter age, it has also proven fertile ground for anyone with a love of memes and basic photo editing software.

Theresa May

May gets memed

Rapper 50 Cent quickly latched onto the meme-ability of the campaign’s posters. He quickly used the template to troll Kanye West’s opinion that “slavery was a choice”.

The format also proved ripe for political commentators...

Theresa May

...and politicians themselves.

There, fixed it for you. #maga A post shared by Donald Trump Jr. (@donaldjtrumpjr) on

But the ad firmly exited political territory once the entertainment world caught on.

Sports found its natural groove through the original ad's messaging.

And some took the 'controversial' element of the work a little too far.

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