Airbnb names former Groupon marketer Vinayak Hegde as lead of global growth marketing & traffic platform

Hedge has close to two decades of marketing experience at Amazon and more recently, at Groupon.

Airbnb has appointed Vinayak Hegde as lead of 'global growth marketing and traffic platform' as well as handle all marketing activities for its Homes division.

Hegde's role is within Airbnb's Homes business, which is separate from marketing. The chief marketing officer, a role still vacant since the departure of Johnathan Mildenhall nearly a year ago, is currently filled by chief executive officer Brian Chesky, who is acting CMO.

Hedge has close to two decades of marketing experience at Amazon and more recently, at Groupon, where he was the e-commerce company’s senior vice president and global CMO.

“I’m thrilled for our company and our global community that Vinayak Hegde is joining Airbnb,” said Greg Greeley, president of Homes.

"His expertise in global performance marketing will have a huge impact in bringing the benefits of the Airbnb-way of traveling to guests around the world.”

The company also announced that Laura Chambers has joined as head of Airbnb’s Homes Host category, where she will work on providing a better experience for Airbnb’s hosts.

These appointments comes after The Drum reported yesterday that Airbnb’s former CMO Mildenhall and global marketing director Alexandra Dimiziani had united to launch their own creative consultancy, Twenty First Century Brand.

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