Sony Pictures Networks India (SPN) continues to bolster its football portfolio by acquiring exclusive television and digital rights for UEFA Euro 2020, and inaugural UEFA Nations League, just a week after retaining media rights for UEFA Champions League.
SPN has now become the official broadcaster of eight premier international football properties in the Indian subcontinent, including UEFA Champions League, UEFA Europa League, LaLiga, Serie A, UEFA Super Cup and the FA Cup. SPN will further livestream matches on its OTT platform, SonyLIV.
According to a statement by SPN, football has become one of the most followed sports in India with over 500 million viewers sampling the sport in FY 2017-18. Meanwhile, 2018 Fifa World Cup Russia saw a total cumulative reach of 254 million viewers on SPN (BARC, includes live matches, wraparound shows, highlights, repeats, surround programming of FIFA World Cup, SPN Sports Network, terrestrial network, Sony LIV).
Rajesh Kaul, chief revenue officer distribution and head of sports, Sony Pictures Networks India, said: “Our objective is to bring the best footballing action from around the world making the sports channels of SPN the premier destination for all sports fans. Be it national team or club football, we have acquired and retained rights to the best properties in the world. We are delighted to acquire the rights for the UEFA Nations League and UEFA Euro 2020.
“2018 FIFA World Cup Russia showed us the strength of European football with European teams winning the last four editions of the World Cup. The World Cup has also shown us that the need for international football tournaments is very high with fans looking for more than just international friendlies. As the ‘Home of Football’ SPN will give fans the best experience to see the best clubs, teams, and players in the world.”