Korean Air aims to highlight how it has integrated traditional Korean culture within its airline as it promotes newly included services.
The campaign, titled 'Go Korean', was created by Ogilvy Shanghai and features a spot shot on a soundstage with fully-constructed sets to highlight the details of the flight services.
The spot features a man walking through sets that resemble an airport from the gate to the airline, with a voice narrating how the airline has integrated Korean culture for travelers to travel in a Korean style.
Korean Air has also revamped its social channels globally, redesigning them along a consistent, simple aesthetic. It will be rolling out regular weekly posts to provide travel fans with information on a variety of topics, ranging from hot destinations to Korean food trends and healthy travel tips.
Debby Cheung, president, Ogilvy Shanghai, said: “Ogilvy Shanghai plays the role in leading the global content hub for Korean Air, and “Go Korean” is the first campaign we rolled out. It’s an endorsement to our capability to develop meaningful, relevant and fun campaigns that make the brand matters not just for the China market, but for the world."