The role carries responsibilities for delivering new products, fostering client relationships and driving business growth, applying her own expertise in digital to bring a ‘fresh approach’ to the job.
Habib said: “We’re delighted that Louise will be joining the leadership team. I know our clients and our people are going to love working with her. She is challenging, brave and has an infectious personality that will definitely bring the best out of the team.”
Peacocke added: “I’m thrilled to be returning to Starcom to lead their clients at such an exciting time for the agency. I’m looking forward to working with Hamid and his new leadership team - to help continue their successes and shape the future agenda for the agency.”
The appointment marks Peacocke’s second spell at Starcom following a seven-year stint at MediaCom where she oversaw clients ranging from Now TV to Bayer and EON.