Rolls-Royce re-engineers digital B2B strategy with Ogilvy appointment

Rolls-Royce has appointed Ogilvy UK’s specialist B2B practice to spearhead the engineering giants digital first strategy

Rolls-Royce has appointed Ogilvy UK’s specialist B2B practice to spearhead the engineering giants digital first strategy, including handling all of its advertising, content and social media needs.

In this role Ogilvy will further the brand's reputation for the technology solutions necessary to keep a fast moving world in motion with Ogilvy UK overseeing all creative content for Rolls-Royce's business units globally.

Sam Williams-Thomas, head of business to business at Ogilvy UK said: "We're delighted to be working with such a pioneering and innovative British brand and one of the world's leading industrial tech companies. And we're looking forward to working closely with the Rolls-Royce team in support of their digital-first strategy".

Dan Codd, head of marketing communications, civil aerospace, added: "We were impressed with both the capabilities of Ogilvy and the team’s passion and knowledge of the industry. We're looking forward to working with them to take our market messaging to the next level".

Havas London has been overseeing creative, digital and direct activity for the group's automotive business since 2017.

The brand is is currently navigating a wider cultural shift as consumers shun

traditional luxury goods in favour of bespoke products and experiences.

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