The controversy following Nike’s decision to use Colin Kaepernick in its ads just got upped a notch by the shoe giant. In a new short film, ‘Dream Crazy,’ not only does the former 49ers and University of Nevada star narrate the latest ‘Just Do It’ spot, he makes an appearance as he continues his theme of sacrificing everything for what you believe.
Nike stated on its news website that, to celebrate the rich diversity embedded within its signature tagline, the second film in the series, ‘Dream Crazy,’ focuses on a collection of stories that represent athletes who are household names and those who the company feels should be. The common denominator is that all the athletes represented in the film leverage the power of sport to move the world forward.
Along with inspirational professionals, like LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge, the two-minute film shines the spotlight on incredible athletes, including: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10-years-old has become a force on his wrestling team; Charlie Jabaley, an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversing the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who played linebacker and was named homecoming queen during her high school senior season.
Other emerging professional athletes and world champions alike who make the cut are: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer's Women’s National Team.
Narrated by Kaepernick, the film is meant to inspire those who have crazy dreams and goals that may seem unsurmountable.
Here is the full text of Kaepernick’s narration:
“If people say your dreams are crazy
If they laugh at what you think you can do
Stay that way
Because what non-believers fail to understand is that calling a dream crazy is not an insult
It's a compliment
Don't try to be the fastest runner in your school
Or the fastest in the world
Be the fastest ever
Don't picture yourself wearing OBJ's jersey
Picture OBJ wearing yours
Don't settle for homecoming queen or linebacker
Lose 120 pounds and become an Ironman after beating a brain tumor
Don't believe you have to be like anybody to be somebody
If you're born a refugee, don't let that stop you from playing soccer
For the national team
At age 16
Don't become the best basketball player on the planet
Be bigger than basketball
Believe in something, even if it means sacrificing everything
When they talk about the greatest team in the history of the sport, make sure it's your team
If you have only one hand, don't just watch football
At the highest level
And if you're a girl from Compton, don't just become a tennis player
Become the greatest athlete ever
Yeah, that's more like it
So don't ask if your dreams are crazy
Ask if they're crazy enough.”
The first film in the Just Do It film in the series, ‘Voice of Belief,’ featured Serena Williams and her return to the US Open, with the words of her father and video of her learning the sport, then dominating.