WFA partners with The Drum to find the 2018 Global Marketer of the Year

WFA partners with The Drum to find the 2018 Global Marketer of the Year

In order to find the world's top marketer, The World Federation of Advertisers (WFA) has partnered with The Drum for the launch the Global Marketer of the Year award for 2018.

The pair will seek to commemorate the role that regional and global marketers play in setting the course of the industry and inspiring others to be a force for good.

"True leadership brings massive rewards and the very best global and regional marketers, whatever their job title, provide a huge boost to their businesses, our industry and society," explained Stephan Loerke, chief executive of the WFA.

"Those achievements deserve celebration and I’m delighted that the second Global Marketer of the Year award is now open so that we can find out more about the amazing work the very best in our industry are undertaking. It will be hugely inspiring."

Officially launched on September 5th, nominees must be individuals who have demonstrated outstanding leadership in delivering more consumer-centric brand communications.

Marketers will be judged on how they are inspiring their teams, both internally and externally, the positive effects they are having on the industry as a whole, and on their work that has made a difference, be that cultural, societal or for the business itself.

The winner will be decided by a combination of industry votes and an expert jury verdict, with each counting for 50% of the final score.

The Drum's APAC editor Charlotte McEleny and brands editor Jen Faull will both sit on the jury alongside several other, yet-to-be-announced, industry figures.

"The WFA is the foremost association for marketers and we at The Drum are delighted to aid the search for this year's global marketer of the year," said editor, Stephen Lepitak.

"The marketing sector faces so much change and those working within the profession work harder than ever to keep on top of the best strategies to build the businesses they represent. We look forward to recognising the individual who has led the field in that respect this year."

Last year's crème de la crème in marketing was chosen as Unilever's Keith Weed who won the accolade following a year which saw him set out a mandate for change, both within his own company and the ad industry as a whole.

In the wake of the recent brand safety crisis, his mantra is that it is the chief marketing officer who should take responsibility for brand safety.

On the topic of brand safety, he said: "One of the things we see across the world is the decline in trust and trust is incredibly important for building brands. In fact, a brand without trust is just a product. And rebuilding that trust is one of the key roles for a marketer right now."

Weed was also recently named as the recipient of The Drum's Marketing Awards' Lifetime Achievement Award for 2018 having also been a driving force behind the promotion of diversity at Unilever. He is determined to stamp out any stereotyping in its ads and hopes to increase the number of female-founded startups the company invests in.

"There's an opportunity now to be noble again, to really serve consumers, identify what their needs are and create products that help them in everyday life," he said of the role brands can play.

Nominations for the WFA's Global Marketer of the Year can be sent to awards@wfanet.org or uploaded to the awards website at wfanet.org/globalmarketeroftheyear.

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