Uber Eats has partnered with restaurant chain Ginko House in Hong Kong to create a virtual restaurant called PoPo's Kitchen, reviving traditional homemade food.
PoPo in Cantonese means 'grandmother' and for the campaign, Geometry Global Hong Kong team reached out to PoPos who agreed to share their home food with others. The menu for PoPo’s Kitchen was developed based on their secret family recipes, such as ‘bean curd soup’ and ‘sweet and sour duck with ginger’.
Once a customer places an order from Popo’s Kitchen, the food will be cooked in the kitchens of Gingko House and delivered to the Hong Kongers exclusively through Uber Eats.
The teams have also produced a series of videos featuring PoPos sharing stories behind their dishes, as well as how-to videos on making the dishes themselves.
Mauricio Sanaiote, creative director of Geometry Hong Kong, said, “Popo's Kitchen is a beautiful example of how a great brand like Uber Eats can provide a brand experience with value to the society through its platform.
"Popo's Kitchen is not just food delivery. It is a restaurant of traditional homemade food inspired, curated and managed by the greatest specialists in the subject, the grandmothers, Popos. It’s a taste of home, delivered to your home.”
Julian Delamain, strategic planning director of Geometry Hong Kong, added: “This is such a great example of creative thinking: making a new connection between a brand, and the society and culture in which it operates. All to create something that benefits the brand and society and gives the consumer an entirely new choice.”
Horace Lam, general manager of Uber Eats Hong Kong said: “Hong Kongers are a hardworking crowd, usually working late into the night, ordering take-out and rarely spending time with family, let alone eating traditional home-cooked food.
"With Uber Eats’ mission of Right Food Right Now, we partnered with Geometry Hong Kong and Gingko House for this season to turn this into a reality, and launched Popo’s Kitchen, a virtual kitchen powered by Gingko House. We thank Geometry’s support for making this happen and for creating a heart-felt video that captures the Popo’s essence and their secret recipe.”