Samsung Galaxy puts the idea of a 'crisis' into perspective with musical ad
Samsung Galaxy is extolling the virtues of a long battery life in ‘No Crisis’ the musical, which looks to put phone-related panic firmly into perspective.
To promote the Galaxy Note9’s trusty battery life, Samsung Israel developed a musical ad exploring the nature of crisis, poking fun at mobile dependency along the way.
The spot from Leo Burnett Israel opens with over-egged panic triggered by an empty battery in a device, with no charger to save the day. Enter stage left: a pianist gives the camera a knowing look to humorously undermine the workers 'crisis,' before the scene dissolves in a musical number.
The viewer is then taken on a fanciful journey through real disasters, such as missed flights, getting locked in a sauna, and crashing into the Nasdaq, which urges them to 'keep the crisis for the real crisis'.
Running for 90 seconds the ad outlines the benefits of the new product, chiefly an all-day battery, a Bluetooth S-Pen and ‘super powerful performance’.
