Marketing People on the Move

People on the move featuring Lazada, Snapchat, Royal Mail, Engine Group and more


By Imogen Watson, Senior reporter

September 4, 2018 | 7 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

People on the move is a weekly column. Email if you want to be included.

People on the move is a weekly column. Email if you want to be included.

EMEA people are on the move

Royal Mail

The former marketing director for Royal Mail’s MarketReach business has joined the Post Office as chief marketing and digital officer, a newly created role at the company. The Post Office had been without a permanent marketing boss since the exit of Pete Markey for Aviva in 2016.

Engine Group

The Engine Group has appointed Kasha Cacy as the company’s global chief executive, a newly created position. Kasha will oversee Engine’s 17 offices across North America, the UK, Europe and Asia-Pacific.


WRG has appointed Richard McAleavy to the role of client engagement director with a brief to engage current and prospective clients with the Group’s creative solutions, specifically focusing the healthcare communications category.


Splio has tapped Charles Wells as chief marketing officer, underlining the group's objective to develop its digital and international marketing activities.

Limelight Sports

James Hogben has been promoted to creative director at Limelight Sports. Hogben, who has been with the agency for 11 years, will assume his new role with immediate effect.

The Trade Desk

The Trade Desk has appointed Anna Forbes as their new UK general manager. In her new role, Anna will oversee all UK activity, growing the company’s portfolio of partnerships

Health Unlimited

Health Unlimited has named Jon Watson as creative lead. He will be based out of the London office reporting to global chief executive officer Tim Bird.


The former head of advertising at Paddy Power Phil Lloyd has been named as Carcow's first chief marketing officer. Through this appointment, the online car buying website hopes to accelerate its disruption of the automotive market.


SpotX has promoted Edward Wale as managing director, UK and Spain, tasked with increasing revenue for programmatic video advertising initiatives. Wale joined SpotX in 2016 as director of platform services and was made responsible for helping supply-side customers in the UK and across Southern Europe.

APAC people on the move

Tennis Australia

Tennis Australia has appointed Josie Brown in the new role of chief insight and marketing officer, effective from later this month. Brown, who has previously been director of digital APAC for JWT, as well as well as interactive marketing manager at P&G.

Ogilvy Indonesia

Adrian Miller has been appointed as group executive director. Before joining Ogilvy, he was a consultant and agency founder in South Africa.


Lazada has promoted Pierre Poignant to the role of executive president. Poignant co-founded Lazada with former chief executive Maximilian Bittner.

MullenLowe Group Asia

Poh Ling Yee has been appointed as head of talent management, APAC. Before joining, she was chief talent officer at Y&R.

people on the move america


Wunderman has named Robyn Tombacher, most recently its head of operations for North America, as its first chief operations officer for the region.

Tombacher has been elevated to help the WPP firm streamline and open up its organizational structure, and strengthen its practices in data and e-commerce throughout the region.

Harte Hanks

San Antonio-based agency Harte Hanks announced that Karen Puckett has stepped down as president and chief executive officer.

In the interim, Harte Hanks’ board has created a temporary office in an effort to maintain continuity and strategic direction as it searches for a replacement in what it calls its ‘next phase of growth.’


IProspect named Dan Kalinsky, head of its offices in Australia and New Zealand, as its chief executive for iProspect Canada. At iProspect Canada, Kalinsky has oversight of a staff of 80 in Montreal and across Canada.


Netflix has hired of Vernā Myers as the company's first vice president of inclusion strategy. In this newly-created role, Vernā will help devise and implement strategies that integrate cultural diversity, inclusion and equity into all aspects of Netflix’s operations worldwide.

The Atlantic

The Atlantic has brought in Alex Hardiman, Facebook’s head of news products, as its chief business and product officer. Hardiman spent the last two years at the social network leading the Pages product team in New York.


Snap has hired WarnerMedia veteran Kristen O’Hara as vice president of US Global Business Solutions, a role which will see her head up its US sales. O’Hara has spent 16 years at WarnerMedia (former Time Warner) where she most recently served as chief marketing officer for over seven years.


Mix-reality start-up Magic Leap has named R/GA EMEA chief channel officer James Temple its experience chief. This comes after news that R/GA will be its first agency partner.

Temple had helped launch the agency 12 years ago as a founding member, where he helped introduce the world to Beats by Dre’s streaming service, Beats Music.


Monetate has named Shikhin Agarwal as vice president of products. As the head of product management, he will be responsible for driving innovative new approaches for the adoption of personalisation technology across channels for brands.


Heat announced two promotions in its San Francisco office. Both Elaine Cox and Warren Cockrel have been promoted to executive creative directors from group creative directors.

Want to get your career on the move? Follow @TheDrumJobs for updates.

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