Modern Marketing

Adidas gives Tango League its own app, letting football creators share their skills online

By John Glenday | Reporter

Adidas

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Adidas article

September 3, 2018 | 3 min read

Sportswear brand Adidas has launched an app that will host content related to its grassroots football competition The Tango League and allow amateur football players from around the world to showcase their skills online.

Dubbed the Tango App, the hub will not only be the home of Adidas' popular league with information on upcoming events, but it will also give fans the chance to unlock rewards and build their own fanbase by uploading videos and pictures.

A sort of social network for Tango enthusiasts, the app will give each user their own ‘player card’ profile to serve as a record of their progress within the community as creators upload their own content.

Adidas

A sort of social network for Tango enthusiasts, the app will give each user their own ‘player card’ profile

Florian Alt, vice-president of brand communication at Adidas Football said: “The Tango League has been a hugely successful way of bringing together football creators from all over the word.

"Now with the new Adidas Tango App, it’s never been easier for them to express their creativity and be part of our Tango community. It will once again bring the global football community closer together and give the most skillful, creative, and committed players the chance to shine on a global stage.”

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Attractions include a ‘challenges’ feature which asks playersr to complete tasks such as showcasing their finest football move or filming the perfect ‘nutmeg’. There are also more structured competitions; each with a range of points, digital trophies and rewards up for grabs.

A dedicated news feed will also keep fans abreast of the latest updates and events from Adidas' football arm.

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