The Telegraph reaches 3m registered users ahead of schedule
The Telegraph has registered 3 million users to its site ahead of the end of 2018 target it had previously set.
The Telegraph hits registered user milestone
The milestone represents a major step forward in monetising the group's digital offering.
The news was shared by Nick Hugh, the chief executive of Telegraph Media, on Twitter. He said that the milestone had been reached four months ahead of schedule.
“We owe this incredible milestone to our continuously outstanding journalism and the hard work and dedication of everybody here," said Hugh. "A truly fantastic achievement.”
In line with our vision @Telegraph today we hit our 2018 target of 3 million registrations, 4 months ahead of schedule!
We owe this incredible milestone to our continuously outstanding journalism and the hard work and dedication of everybody here. A truly fantastic achievement. pic.twitter.com/6wHNR3GZhh
— Nick Hugh (@nickhugh75) August 31, 2018
Earlier this year, the media brand shared with The Drum's columnist Ian Burrell how it plans to continue building its database.
Hugh outlined how the title had moved away from bulk sales to focus on creating a database of registered users numbering 10 million. The strategy is called 'Registrations First' and will help the title gain insight about the interests of its most loyal readers – the insight of which can be monetised.
At the start of the year he said the growth rate was 370% since October, and that he was "positively amazed" by the progress.