The deadline for The Drum B2B Awards may have passed but you still have time to enter, just apply for an extension.
Our judging panel this year is filled with industry experts from Stein IAS, MRM//McCann, Siegel+Gale, LinkedIn, Adobe, McCann New York, Mower, Brownstein Group and PJA Advertising.
Tom Stein, chairman and chief client officer of Stein IAS returns as a judge, following the awards inaugural year in 2017. As a judge he would like to see entries in categories like Best Use of VR/AR, Best Use of AI and Best Use of Data/Insights take the spotlight and show the power and progress of advanced technologies in driving B2B marketing forward. He added: "I’d also like to see how martech in general, when fused with bold, brave creative and content experiences, is generating excitement and impact. This fusion is the future of B2B marketing."
LinkedIn director of North America agency relations, Lynn Badler is excited to see brands represented and their respective agencies push themselves out of the traditional B2B comfort zone. She explained: "If B2B brands had a license to be dull and boring, that’s expired. There’s finally been a realization in the market that B2B audiences are consumers too. And, feelings and emotions are high when it comes to evaluating B2B brands and services.
"After all, the costs are high and long-lasting, making the incorrect decision could impact your team, your company and your employment. Look forward to seeing strong creative that evokes emotions, differentiates and creates demand."
If you're still looking to enter, the best advice Jeff Cruz executive vice president and chief creative officer, MRM//McCann Detroit can give is to make sure your work tells a compelling story. " That goes for the work itself," he said. "Meaning what you helped put into the world and real people actually saw and engaged with, as well as how your present the work to the judges, be it a case study video, a PDF, or whatever form you choose. Make it something that a judge can’t just buzz through to get to the next entry."
Founding partner of these awards are Stein IAS and sponsored by LinkedIn.