StarHub has introduced a new streaming box which allows users to watch on demand programmes as it seeks to take on the likes of Netflix and Amazon Prime, who have nearly 765 million people worldwide tuning in to watch content on their platforms at the moment.
Named the ‘StarHub Go Streaming Box’ and powered by the Android TV Oreo operating system, users can access programmes from StarHub’s content catalogue and the Google Play store. The box also come pre-loaded with a StarHub Go Family subscription that consists of 50 channels.
“Our customers want the freedom to choose which programmes to watch, where to watch and when to watch it, and the StarHub Go Streaming Box delivers on every front,” said Justin Ang, head of product at StarHub.
“With just a few clicks, customers can easily access all their favourite content from StarHub Go and other streaming apps on a single platform. Customers who binge-watch StarHub Go content on the go using their smartphones will also love the seamless experience of returning home and resuming from where they last stopped on the big screen. This new elevated way of enjoying content puts the best of entertainment in the palm of the customer’s hand.”
StarHub’s move into providing on demand content comes as a study by eMarketer found that more than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018.