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Advertising Sony Playstation

PS4 Pro's deeper details derail a knight duel

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By John McCarthy, Opinion editor

August 31, 2018 | 2 min read

The devil is in the detail for PlayStation in its latest ad campaign called 'Missed Details'.

The PS4 Pro's 'Armour' ad

The work differentiates the PS4 Pro from the last gen PS4, outlining how it affords crisper details and deeper clarity in its visuals and processing. Illustrating this is a chatty-battle between two knights, one of whom has better gear – and as a result, gains an edge.

The campaign will debut on 31 August, tying into the 'Greatness Awaits' platform. The work is the first of three videos by Tim Godsall of Anonymous Content. It looks to subvert familiar game scenes with characters being bedazzled by the additional level of details.

'Armor' above serves as the first spot. This will be followed by 'Vampire Hunter' in October, followed by 'Foxhole'.

Vote for the work below in The Drum's Creative Works.

PlayStation: advert-body-1 by BBH New York

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Advertising Sony Playstation

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