Sony Pictures Networks India (SPN) will continue to broadcast the UEFA Champions League, UEFA Super Cup and UEFA Europe League in the Indian sub-continent until 2020-21.
Under the terms, SPN will have the rights to cover the broadcast of 138 matches in the UEFA Champions League and 205 matches in the UEFA Europa League across the sports channels of SPN. The deal also includes exclusive live-streaming on SPN’s OTT platform, SonyLIV. SPN will further launch the UEFA Champions League ‘Double Header’ nights
Rajesh Kaul, chief revenue officer, distribution and head – Sports, Sony Pictures Networks said: “We are delighted to continue our partnership with UEFA. It’s a well-known fact that Europe is the home to the best football leagues in the world and the UEFA Champions League features the top clubs and best players from across the world.
"We are proud to have played our part in building and popularising the tournament in the region and it is not surprising that the viewership has doubled during the 2017-18 season. Along with the fans, we are also excited to continue our journey with this marquee property for the next 3 seasons.”
Guy-Laurent Epstein, UEFA director of marketing said: “UEFA is once again delighted to extend its longstanding partnership with Sony Pictures Networks across the Indian subcontinent.
"SPN has been a valued UEFA partner for many years, proving itself as a leader in the broadcast of football content in this passionate and growing market. This deal will ensure comprehensive exposure of the UEFA club competitions across SPN’s various platforms in the region.”
Sony Pictures Network recently unveiled a digital campaign for the 18th Asian Games.