Advertising Bundesliga Football

Siemens sound-maps fan energy at Bayern Munich games to explore '12th man' effect

By Katy Archer | n/a

August 30, 2018 | 3 min read

Siemens has teamed up with The Economist Group to convert the hidden story of fan energy at football matches into visuals using pioneering sound mapping technology from the Group's data design agency Signal Noise.

Acoustic camera technology will be used to capture sound data at FC Bayern home games at Allianz Arena during the 2018-19 season. The data will then be mapped onto a 3D model and used to bring to life the story of the fans, and their emotions, through visual data and will also track the relationship between fan energy and its interplay with on-pitch performance.

To coincide with the campaign, TVC Group is rolling out a content-led media amplification programme to support the project through the course of the season.

The project will use data collected from the games to map visuals showing the most supported FC Bayern players; the loudest moments; fan energy over the season; and fan energy vs energy on the pitch, amongst other things.

Siemens will host a custom content destination on The Economist platform housing analysis and commentary around the data visualization from each game, as well as other data-related content.

Johanna Prestele, campaigns communications manager, Siemens AG said: “Data, analytics and IoT are dramatically changing the world we live in, and this project helps to further cement Siemens’ role as a data analytics thought leader. With our data analysis we want to make sense of technology and make the invisible visible. We want engaged audiences to benefit from and enjoy this type of innovation from Siemens."

Matthew Falla, managing director, Signal Noise, said: “There has always been a lot of discussion around the concept of the ‘12th man’ and the role that fans play in a typical football game. For the first time we can quantify that by looking at what is happening on the pitch and the noise the 75,000 fans at Allianz Arena make and analysing the emerging patterns. This project is sure to spark lots of conversations about the support fans provide and how that can impact on a team’s performance.”

The first sound data was captured at the start of the Bundesliga featuring Bayern FC vs Hoffenheim on 24 August.

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