Schwartz looks to shake off 'traditional' label with multi-million pound campaign
Seasoning brand Schwartz is taking a step away from its 'traditional' branding with the launch of a colourful multi-million pound marketing campaign, which aims to engrave its name as the brand of choice for home cooks.
Multi-million-campaign to shake off the brand's 'traditional' branding
Schwartz enlisted FamousGrey Paris to revise its herbs, spices and seasonings designs, which will be brought to life by three unique films.
Each film in the trilogy will centre on a different seminal ingredient; pepper, oregano and chilli. The films have been devised as an artistic interpretation of the pureness, intensity and versatility unleashed by each flavour.
Within the films, which will air from 1 September, the spices will always feature front and centre. The ads will be supported by experiential, PR and digital activity.
Nic Yates, UK head of marketing, said: "We are excited to be refreshing our portfolio with the relaunch of our dry herbs, spices and seasonings ranges. The lighter, easy to find and use Schwartz range follows extensive research by the team to make sure we are continuing to bring consumers exactly what they want."
