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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Pomelo continues push into South East Asia e-commerce market with launch in Malaysia

As part of its online to offline retail strategy, the brand allows customers to view and choose a product online.

Thailand-based fashion brand Pomelo has boosted its e-commerce efforts in Southeast Asia after announcing its expansion into Malaysia.

Starting out as an online retailer in Bangkok, the brand has moved offline after opening two retail stores in the city, with more stores planned. Pomelo claims to source its own materials, while it produces the clothes it designs and retails with its manufacturers.

As part of its online-to-offline retail strategy, the brand allows customers to view and choose a product online before it is shipped directly to them or to a store, where they can try it on. If it does not fit them, the customers can return the products for free.

Pomelo hopes its move into Malaysia will help meet the needs of the market with its fashion products, enhanced delivery services and multiple payment options like cash on delivery, to provide them with the best possible online shopping experience.

It is also launching 700 drop-off locations all over Malaysia, with plans of expanding to nearly 2,000 locations, to allow customers to make returns easily.

In addition to Thailand and Malaysia, the brand also has a presence in Singapore, Indonesia and Australia.

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