Carl’s Jr. and Hardee’s are combining two sugary foods into one treat with the launch of Froot Loops Mini Donuts, in partnership with Kellogg’s. With the new cereal-inspired treat, the national chain is also recruiting celebrities and influencers to lead the charge on a social campaign.
Froot Loops Mini Donuts taste just like the classic toucan-promoted cereal, and the chain states that they are “perfect for breakfast, snack time and beyond.” The new menu item comes in the five-iconic colors meant to remind people of their childhood: red, blue, green, purple, and yellow.
“We’re continuing to look for ways to bring innovative, delicious items to our consumers,” said Jeff Jenkins, chief marketing officer for Carl’s Jr. and Hardee’s. “We know today’s consumers are craving nostalgia, and Froot Loops Mini Donuts feature flavors that will bring them back to their childhood, and introduce a little extra fun at snack time.”
The brands are also launching #NotMilk, a playful digital campaign that plays off the California Milk Processor Board’s iconic Got Milk? campaign, with a twist on the iconic dairy ads, showcasing that milk is not required for these colorful snacks.
The campaign finds the brands partnering with a number of celebrities including 90s mainstay Mario Lopez, WWE star Xavier Woods, Country singer Tegan Marie and NFL quarterback AJ McCarron, among others, who are seen in social posts eating the snacks with colorful donut glaze mustaches.
Carl’s Jr. and Hardee’s are asking fans across the country to show their best #NotMilk mustache on Instagram and Twitter using the hashtags #NotMilk and #FrootLoopsMiniDonuts, for a chance to be featured on the brands’ social channels.
Froot Loops Mini Donuts are available for a limited time at participating Carl’s Jr. and Hardee’s locations.