US Creative Work of the Week: Michelob Ultra creates the ultimate golf bag
It’s a golf bag worthy of only the most prepared duffer, one that probably can’t be lifted by most caddies, but is envied by all those who chase little white balls around a course.
The Michelob Ultra ‘Ultra Caddie Bag’ is awe inspiring, especially those who Rodney Dangerfield’s tricked out golf bag in Caddyshack. This fully functional bag comes complete with beer tap and cranking stereo, and the beer brand is giving it away to a lucky fan in a #UltraCaddieContest.
The bag was unveiled at the PGA Championship. Michelob Ultra partnered with digital creative agency Red to create the ‘Ultra Caddie Bag,’ making it possible to enjoy the beer you love no matter where you are on the course, as well as jamming out to your favorite tunes.
The slick golf bag includes a fully functional 128-ounce refillable keg with a tap handle and pint glasses, Bose Bluetooth speaker, LED lighting and a built-in tablet for streaming media. The exclusive reveal of the bag took place at the PGA Championship at Bellerive Country Club in St. Louis during a pre-tournament moment with the assistance of golfer, and eventual PGA Championship winner, Brooks Koepka.
Consumers everywhere can enter for a chance to win the bag by sharing how they live Ultra using #UltraCaddieContest on Facebook, Twitter or Instagram. The desire they’ve created with this promo item earned it the US Creative Work of the Week title, as voted by The Drum’s readers.
See a video of the bag by clicking on the Creative Works box below.
To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.
