Foot Locker, Asics takes you to the dojo in new anime-inspired miniseries
Foot Locker and Asics created a five-part animated miniseries to help promote the shoe brands newest clothing and footwear line.
A young samurai fights for his kicks in new Asics spot for Foot Locker / Foot Locker
Called 'The Sun and the Snake', the series takes after the 'Welcome to the Dojo black and golden-yellow garments that make up its collection. The five-part series follows a young samurai-in-training who’s forced to quest for his prized sneakers.
BBDO New York partnered with Shotopop, an illustration and design studio brought the concept to life with anime-inspired action sequences and a quick pace (the total length is five minutes) that gives a breeziness of flipping through a comic book.
Casted as voice actors for the mini-series: fashion influencer Luka Sabbat as the protagonist, rapper Princess Nokia as his right-hand ally, and recording artist YFN Lucci as one of young samurai’s more spirited opponents.
According to BBDO, the series was made to celebrate the shoemaker's Japanese heritage.
