Cosmetics brand, Models Own, has launched its redesigned and replatformed website courtesy of creative digital design agency Xigen, aimed at improving the ecommerce experience.
Xigen has replatformed the Models Own website onto Magento 2 from a ‘legacy bespoke solution’, helping to redesign the site to improve the user experience and encourage sales supporting additional users and extra orders.
The replatforming has increased the number of new ecommerce features, including promotional campaign tools and ‘quick view’ functionality, to improve customer engagement. The website redesign has focused on delivering a quicker route to product and checkout, with improved navigation and filtering, along with enhanced mobile usability and improved site wide SEO.
Mark Rodol, chief executive officer at Models Own, said: “Having worked with Xigen in the past we value their expertise in the ecommerce space. In particular, we like the fact they offer a one-stop shop for ecommerce, as demonstrated by what they have done with the redesign and replatforming of our site.
“Xigen’s work will help us to deliver a better customer experience, resulting in more sales, and ensure we have a more robust ecommerce platform as we continue our strong growth.”
Mark Fitzsimmons, managing director at Xigen, added: “We are thrilled to have played a key role in improving the ecommerce experience for Models Own, by enhancing their website’s usability and performance. We’ve created a high-quality website that’s fit for the future - one that will help them to deliver increased customer engagement and sales online.”
Founded in 2002, Xigen works with blue-chip clients including Thomson, Reuters and Oxfam.