Read our new manifesto

Mastercard rolls out Facebook AR experience for the 2018 Asian Games

Mastercard rolls out Facebook AR experience for the 2018 Asian Games / Mastercard

Mastercard has unveiled Facebook AR camera filter for the fans to show their support at the 2018 Asian Games in Jakarta - Palembang.

The campaign, launched in collaboration with Octagon and tech company AliveNow, lets users pay homage to indigenous Indonesian tribes, by allowing themselves paint their faces with tribal face paint, record messages of encouragement for their nation and share their messages on social media throughout the 2018 Asian Games.

Mastercard has even set up a kiosk on ground, where users could try out the filter on the big screen.

Iciri Rai, senior account director for Octagon, said: “Working with AliveNow for our Mastercard campaign has been a pleasure. The AR Camera Filter they developed for our Asian Games activation was extremely well received for its creativity and the UI for this has also been lauded by our client and consumers alike. We look forward to working with the AliveNow crew on more such innovative projects.”

Siddharth Satyanath, senior strategist at AliveNow said: “From the vivid colours, to the tribal music, this entire experience was mesmerising. It was one of the most engaging ways of getting users to try on tribal war paint from around the world, and tie it all back to the Indonesia, the host of the Mastercard Asian Games 2018!”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis