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Domino's celebrates the 'brother-sister' bond on Raksha bandhan through 'The Letter'

Dominos celebrates the 'brother-sister' bond on Raksha bandhan through 'The Letter' / WATConsult

Domino's India highlights the bond between brother and sister to mark the occasion of Raksha bandhan (a Hindu festival wherein sisters take a promise from their brothers to protect them, all their life).

The spot titled 'The Letter', conceptualised by WATConsult, showcases a sister reading the letter from her brother, in which he mentions how since childhood she protected him when he broke something while playing, from bullies at school, got poor grades and how she was always there when he was going through difficult moments.

The brother appreciates everything his sister has done for him and brings her Domino's pizzas and a rakhi to celebrate the occasion.

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