Omnicom Media Group (OMG) has named Guy Hearn its chief product officer in APAC, placing him in charge of the strategy for the agencies within the group and leading the integration of platforms.
“I truly believe that when we look back at the year 2018 in the future, we will be marking it as the moment when made a step-change in how we understand and communicate effectively with new generations of consumers,” added Hearn. “I look forward to working closely with our agencies and specialist units to devise product offerings that ultimately enhance our clients’ ability to personalise and customise how they engage with consumers at scale.”
Previously chief innovation officer, Hearn will now be responsible for the products across agencies OMD, PHD and Hearts & Science. He will also work with Annalect to embed tech and data across the agencies, as well as leading the integration of Omni, a precision marketing and insights platform.
“As we continue to gain more holistic understandings of consumers and our ability to engage with them becomes more sophisticated in an increasingly connected ecosystem, agencies’ product offerings have to consistently evolve,” says Tony Harradine, CEO of Omnicom Media Group Asia Pacific. “By integrating various disciplines and the Omni platform under Guy, we are placing a greater focus on the productization of our best-in-class digital capabilities and data infrastructure to ensure our clients market more effectively in a ‘digital first’ world and yield optimal ROI on every dollar they invest.”
Omnicom Media Group has made a slow string of changes to its senior management team across the APAC region, most recently appointing James Hawkins to the CEO role for PHD.