Fashion retailer Nordstrom has released its first national marketing campaign to promote the brand in Canada.
Created by Ogilvy Toronto, the ‘True North’ campaign aims to evoke the ‘welcoming spirit’ of the country and features the Canadian national anthem and tie into the insight that ‘Nord’ is French for ‘North’.
The campaign features an all-Canadian cast too, featured against the natural landscapes and urban scenes across Greater Toronto featured in shots by photographer and director Justin Tyler Close. The cast includes founder of Bag and a Beret Blog Mel Kobayashi, United Nations Goodwill Ambassador Biko Beauttah and stylist and consultant Harjas Singh.
"We've been proud to serve our Canadian customers since 2014," commented Nordstrom chief marketing officer, Scott Meden. "We value the richness that diversity and culture bring to our communities, and our Canadian customers and employees set an example with their warm, welcoming and inclusive spirit. Our hope with this campaign is to celebrate all Canadians and the values we share and strive to reflect as a brand."
The campaign will run across digital advertising, TV, YouTube, out of home, social media and the brand’s Canadian website.