'Don't bet on mobile, prioritise it' says Oath's social boss: The Drum Content Awards

"Don't bet on mobile, prioritise it" says Oath's social boss: The Drum Content Awards

Content marketing is way overdue in getting onboard with the smartphone screen, according to head of social content at Oath, Tasnim Bhuiyan.

If you haven't being doing it already, you should rethink everything.

Bhuiyan explained: "80% of the content on Tumblr is consumed on mobile. Creating mobile content on Tumblr is up 30% YOY. Everything we make is mobile first, then desktop. Don't bet on mobile, prioritise it."

Along with a whole host of industry experts, Bhuiyan is a judge on The Drum Content Awards 2018 in which 'Best Use of Mobile Content' is a category.

Without creativity there's nothing expressed Bhuiyan. "No idea. No execution. There is no writer creating engaging copy. There is no photographer crafting the right image. Creativity is the way you tell a story. Tell the best one the best way with the best people.

"Brands have the power to make positive changes for their audiences, create worthy stories. They need to use it."

Innovation is always important, but consumers have to get real value as well added Facebook's content strategy manger, Alex Hunter, who is also on the judging panel. From the entries, he is looking for content that makes deeper connections between brands and consumers, and, of course, that entertains.

He said: "If all else fails, make it funny. These awards are a brilliant platform to showcase industry-best content. It’s great to raise the profile of your brand and inspire others to produce amazing work."

The entry deadline has passed but you can still enter by applying for an extension. Please contact Pepe Terry for more details.

These awards are sponsored by BCMA and Tubular.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.