Manchester United and ICICI Bank promote partnership with quirky ad campaign

Manchester United and ICICI Bank have released a quirky ad to mark their partnership in India.

As part of the agreement, ICICI Bank will offer two types of credit cards under the co-branded labels. Each card will come with competitive rates, as well as qualifying for a wide range of exclusive privileges and discounts on merchandise from Manchester United online store and other affiliated partners here.

The spot features a young guy trying to impress his girlfriend's father by taking him out for dinner. When he asks her father if the food was good, the man replies 'Unimpressive.' The boy then takes out his ICICI credit card with Manchester United branding which leads to the father asking him to take his blessings by touch his feet. He then reveals the Manchester United branded socks and the club song 'Glory Glory Man United' plays in the background.

Manchester United's managing director Richard Arnold said: "The club has enjoyed numerous visits to India over the past few seasons, with our #ILOVEUNITED fan event held in Mumbai in January, attracting almost 5,000 fans to the live match screening.

"Our partnership with ICICI means we can continue to engage and communicate with these loyal fans whilst offering them quality financial products from one of India's most reputable banking groups."

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.