TSB’s chief marketing officer, Nigel Gilbert, will retire in early September, with current director of marketing Pete Markey to be promoted to the role.
“This has been an extraordinary adventure, working in partnership with such a great group of people and building a real challenger brand pretty much from scratch,” said Gilbert of his imminent departure.
“I know the brand is in very safe hands and I look forward to watching TSB really thrive in the future.”
Gilbert joined TSB in 2013 to launch the TSB brand following its split from Lloyds. Prior to that he served as group marketing director at the combined entity, leading its first official sponsorship of the London 2012 Olympic Games, and was the first chief marketing officer at Virgin Media. He also served agency side, including two years as global managing director at Young & Rubicam.
Markey will assume the top marketing job at the banking group after working directly for Gilbert since he joined in May 2017 from insurance firm Aviva.
In addition to his promotion, TSB has also appointed George Gordon as communications and corporate affairs director.
Paul Pester chief executive at TSB, said: “When I met Nigel, I was immediately struck by his creative flair, great instincts, and marketing expertise – I knew he’d be the right man for the job at TSB.
“I’m incredibly grateful for everything Nigel has helped us achieve – and I wish him every happiness in retirement. I’m also delighted to welcome Pete and George to the leadership team at TSB and look forward to working with them both.”
The shake-up of the marketing division comes amid a number senior exits at the company. Treasurer Ian Firth and HR director Rachel Lock will also both retire in the coming months.