The Glenlivet Captain’s Reserve has launched a new creative campaign from design agency NB Studio as it aims to stand out in the highly competitive whisky market.
The unique ‘finish’ of the whisky brand (which completes the latter stage of its aging process in cognac casks) was the central theme for the campaign idea, according to NB Studio, and the starting point for the line ‘It begins with the finish’, created by writer Nick Asbury. The agency has used this strapline for all marketing and social media touchpoint including photography, food pairing and lines of copy. A series of contemporary still life images and videos have also been created in collaboration with stylist Bryony Edwards and photographer Paul Zak. The imagery and strapping will be used in social campaigns aimed at providing a more literal connection to the cognac finish.
Tom Rivals, global brand manager for The Glenlivet, said: “ The Glenlivet Captain’s Reserve campaign focuses on our outstanding whisky in a contemporary way. NB Studio was able to bring to life the signature style of The Glenlivet while highlighting the cognac cask finish to our consumers.”