HP names Vikrant Batra as CMO to replace Antonio Lucio

By Kyle O'Brien | Creative Works Editor

HP Inc


People on the Move article

August 24, 2018 | 4 min read

HP Inc. announced that Vikrant Batra will succeed Antonio Lucio as its chief marketing officer (CMO). HP also announced the promotion of Karen Kahn, chief communications officer and head of communications, corporate brand and events to the executive leadership team. Both Batra and Kahn will report to president and chief executive officer Dion Weisler. Lucio will depart HP on August 31 to take on the chief marketing role at Facebook.

Batra was most recently global head of marketing for HP’s $19b Imaging and Printing group, and previously led marketing globally for the company’s $33b Personal Systems group.

Vikrant Batra

“The appointments are symbolic of the deep bench of talent within our Marketing and Communications organizations. Our corporate reinvention over the last several years has been fueled by the remarkable power of our brand – in our marketing leadership and emotional connection to our customers, and in our corporate narrative and purpose-driven positioning,” said Weisler.

HP promotes Vikrant Batra

HP promotes Vikrant Batra to CMO

He added, “It’s a privilege to be able to promote from within. Vikrant is an incredible marketing strategist and artisan with a unique perspective in turning insights into brilliant work. And Karen is a best-in-class corporate reputation leader who is connecting HP and its impact to the economic, cultural and social issues of our time. Our brand could not be in better hands.”

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Batra has more than 20 years of experience in worldwide marketing and advertising across consumer packaged goods, utilities, finance and technology. He is an award-winning creative and marketing strategist and is the architect behind some of HP’s most important campaigns. Batra has held a variety of marketing leadership roles since joining HP in 2010. He is credited with spearheading the business’ shift to emotional storytelling – an approach that is anchored in insights, generates deeper connections with the global communities and drives demand. In this role he led all aspects of worldwide, regional and country marketing. Under his leadership, HP Studios released the ‘The Wolf,’ a breakthrough web-based film series on security starring Christian Slater.

Weisler praised Lucio for his successful run. “We are grateful to Antonio for his service to HP. With a brand that has never been stronger, it’s a testament to his leadership that we are prepared with the right team to continue to reinvent HP and drive shareholder value.”


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