Ads We Like: Nicole Richie holds gothic funeral for the late Urban Decay Naked Palette
L’Oréal brand Urban Decay has marked the discontinuation of its cult eyeshadow palette by laying it to rest at a celebrity and influencer-filled funeral.
The Naked Funeral
The latest spot from the beauty brand mourns rather than markets its Naked palette. The ad features a selection of influencers – including Kandee Johnson, Christen Dominique and Katy – in tears at a gothic funeral, while reality star and brand ambassador Nicole Richie reads the eulogy.
Violins play as the women recall their memories with the eyeshadow, remembering its smoothness, colour and ability to blend.
“Everyone has tried to copy you,” says Richie. “But no-one has been able to capture your true essence. You are the OG [original].”
“Saying goodbye to Naked is extremely bittersweet,” said Urban Decay founder Wende Zomnir. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness.
“Urban Decay will continue to thrive in Naked’s memory and honour — just wait and see.”
The tongue-in-cheek film evokes memories of GHD’s 2008 campaign, ‘Thy will be Done’, which was banned by the ASA on the grounds of eroticising Christian imagery.
Urban Decay also found itself in hot water over a 2016 'razor sharp' social media post.
